Should I Lower the Price of My Book?

Blogging for Bipolar Mental Health by KItt O'Malley (Author). See all 2 formats and editions. Kindle $9.99. Paperback $14.99. Blogging for Bipolar Mental Health offers hope to those living with mental illness and their loved ones, educates the public about mental health, and fights stigma against those living with mental illness by challenging stereotypes. Kitt O'Malley's writing recounts her struggle with bipolar disorder type II, the two decades it took to get a proper diagnosis, and how her journey ultimately gave her purpose -- and at times, a sense of religious calling.
Considering lowering my book prices. Average paperback price is $13.95 to $17.95, so perhaps $14.99 is a reasonable price for a paperback. Yet, the book would get into more hands if I lowered the price.
But, I priced my ebook at $9.99. Now I’m thinking that’s too high. Have not sold many ebooks on Amazon. $3.99 is the most popular price for an ebook.
Haven’t run any promotions, either. Maybe I should start there…
What do you think?

Update — New Lower Book Prices

Ran Amazon’s Kindle Direct Publising (KDP) Pricing Support Beta. Based on historic data for KDP books similar to Blogging for Bipolar Mental Health, a list price of $4.99 (USD) in a 70% royalty plan maximizes author earnings.
Changing my Amazon Kindle ebook price to $4.99 gives me 70% royalty of $3.44. KDP paperback printing cost is $4.26. 60% paperback royalty of $3.51 yields a price of $12.95.
Making the changes now, because I just roll that way. Quickly and off the cuff, but very publicly and with transparency.

Grief and Putting Book Marketing on Hold

I’ve been grieving and neglecting marketing my book. It will remain. I can go back to it.
Part of me wants to experiment with reformatting it, removing indents, left justifying paragraphs, making sure that widow-orphan control is set up properly. Doing so would be tedious. That, too, can wait…


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