Should I Lower the Price of My Book?

Blogging for Bipolar Mental Health by KItt O'Malley (Author). See all 2 formats and editions. Kindle $9.99. Paperback $14.99. Blogging for Bipolar Mental Health offers hope to those living with mental illness and their loved ones, educates the public about mental health, and fights stigma against those living with mental illness by challenging stereotypes. Kitt O'Malley's writing recounts her struggle with bipolar disorder type II, the two decades it took to get a proper diagnosis, and how her journey ultimately gave her purpose -- and at times, a sense of religious calling.

Considering lowering my book prices. Average paperback price is $13.95 to $17.95, so perhaps $14.99 is a reasonable price for a paperback. Yet, the book would get into more hands if I lowered the price.

But, I priced my ebook at $9.99. Now I’m thinking that’s too high. Have not sold many ebooks on Amazon. $3.99 is the most popular price for an ebook.

Haven’t run any promotions, either. Maybe I should start there…

What do you think?

Update — New Lower Book Prices

Ran Amazon’s Kindle Direct Publising (KDP) Pricing Support Beta. Based on historic data for KDP books similar to Blogging for Bipolar Mental Health, a list price of $4.99 (USD) in a 70% royalty plan maximizes author earnings.

Changing my Amazon Kindle ebook price to $4.99 gives me 70% royalty of $3.44. KDP paperback printing cost is $4.26. 60% paperback royalty of $3.51 yields a price of $12.95.

Making the changes now, because I just roll that way. Quickly and off the cuff, but very publicly and with transparency.

Grief and Putting Book Marketing on Hold

I’ve been grieving and neglecting marketing my book. It will remain. I can go back to it.

Part of me wants to experiment with reformatting it, removing indents, left justifying paragraphs, making sure that widow-orphan control is set up properly. Doing so would be tedious. That, too, can wait…

Published Author at Last!

My Book Published! Amazon.com/author/kittomalley. Books by Kitt O'Malley, Blogging for Bipolar Mental Health.
Blogging for Bipolar Mental Health published today! Visit Amazon.com/author/kittomalley.

Kindle e-book and paperback are live. Copyright registration claimed. Set up author page on both Amazon and GoodReads. Next will get it ready for IngramSpark for publish on demand through other retailers. So excited.

About Blogging for Bipolar Mental Health

Blogging for Bipolar Mental Health offers hope to those living with mental illness and their loved ones, educates the public about mental health, and fights stigma against those living with mental illness by challenging stereotypes.

Kitt O’Malley’s writing recounts her struggle with bipolar disorder type II, the two decades it took to get a proper diagnosis, and how her journey ultimately gave her purpose – and at times, a sense of religious calling.

Though Ms. O’Malley is a licensed Marriage and Family Therapist, she hasn’t practiced as a psychotherapist in over twenty years. Both her clinical background and personal experience inform her writing and enable her to help both herself and others toward mental health recovery.

Formatting My First Book

Kitt O'Malley Blogging for Bipolar Mental Health
Kitt O’Malley Blogging for Bipolar Mental Health Book Cover

Been busy formatting my first book for publication. Problem is that while formatting it for Kindle ebook publication, I made changes. I can’t resist editing…

So, my Scrivener project is different than my Word manuscript which is now different than what I formatted using Kindle Create.

Oh, well. Guess that’s why each published version gets it’s own ISBN (actually, Kindle ebook doesn’t require ISBN, but I did buy a bunch of ISBNs).

The versions will be different in small ways. Or, not so small. We’ll see if or when I get around to formatting the Amazon print version, and later the IngramSpark ebook and print versions for distribution to sellers other than Amazon.

Just realized my title changed since I filed my copyright. Oops! Turns out that using a URL in a book title is a no-no. The book cover looks pretty familiar to those who know my brand.

I’ll let you know when the ebook is live.


This Thursday and Friday I’m participating in NAMI Provider Education in preparation for the historic opening of Children’s Hospital of Orange County‘s (CHOC) pediatric psychiatric unit — the first inpatient psychiatric unit for children under age twelve in Orange County. The entire staff will attend the inservice, which is incredible. We expect sixty-three attendees. I’ll be serving on NAMI’s panel as the mental health provider with lived experience.

In the past, parents had to take their kids up to UCLA’s Neuropsychiatric Unit. At CHOC, parents can visit their kids in crisis 24/7. One parent can sleep in the room with their child, which is important for young children.

When our son was hospitalized for dehydration at CHOC in Mission Viejo, we took turns spending the night. CHOC treats kids and their families wonderfully.

Hypomania aka Fried Brain

My Brain on Overdrive. Totally Fried.

Those who know me well would hardly be surprised to hear (or read) that my mind is fried. Focused? Who me, focused? Nope. Instead, one project or comment gets me going in one direction, another in another direction. I end up juggling multiple projects, with my mind racing and jumping all over the place.

So here’s what’s going on. I’ve intended for a few years now to publish a collection of my blog posts as a book. Not able to import my posts into Scrivener, I labored to cut and paste them back in 2014 and later in 2017.

Recently, I hired Sarah Fader as a book coach, and with her help realized that I have a memoir in me. I’m starting to see them as two separate projects — a memoir and a collection of blog posts or short essays — and am itching to get the posts I had copied and pasted published. I want them off my back, out of my mind. They want to be collected and published. What can I say? The writing demands it!

At the end of May, I’m attending a writers summit where I will workshop my memoir (or post/essay collection, or both). In the meantime, I’m going off in multiple directions, as is like me when overstimulated. Overstimulation, social and intellectual, triggers mood cycling and hypomania in me.

Here’s an example of how reactive I am: In real life and on Facebook, I’m a member of OC Writers. Last Wednesday, writer and group admin Greta Boris posted this question:

It’s Wisdom Wednesday. Keyword: mailing list. Do you have one? If yes, how are you growing your subscriber base? Do you send a monthly newsletter? Inquiring minds want to know.

My first reaction was: “Nope. I’m really bad about it because I find mailing lists obnoxious.” But, then I went ahead and created a MailChimp email list (click on link to a my fancy sign up page on MailChimp), which now has a total of five members. Creating this list involved a crap load of work.

To protect my personal privacy and for basic professionalism, I didn’t want to use my personal email or my personal address. To create an email account using my URL, kittomalley.com, I signed up for G Suite as the owner of my URL. Sounds simple, but I jumped through hoops to verify that I owned every iteration of my URL (kittomalley.com, http://www.kittomalley.com, kittomalley.wordpress.com, etc.).

For a mailing address, I rented a local mailbox. Luckily, the owner knows me and I was able to handle the transaction over the phone and by email, because I was sick when I was doing all this work online. The new mailing address has the added benefit of protecting my privacy online, for I’m licensed with the state of California as a Marriage and Family Therapist. (Recently completed CEUs to renew license.)

Once I had completed all that, as the graphic nerd that I am, I went through several design iterations for the mailing list pop-up, ending up with the least obnoxious: a simple white footer with no graphic design elements that allows readers to scroll my content without clicking to close the form. I’m just asking for email addresses. Don’t want to ask for too much information.

Honestly, I’m not sure what exactly I’ll use the list for. Not to send notifications of blog posts. People can sign up for those through WordPress.com. Rather, to let people know perhaps on a monthly basis the status of my book(s). Perhaps to write a monthly newsletter. Who knows? Just don’t want to inundate anyone with email. Hate email spam, thus my initial reaction.

Oh, I almost forgot. Yesterday was St. Patrick’s Day, my parents’ fifty-sixth anniversary. My husband and I visited them at their memory care community. Yes, they both have dementia. My father due to alcoholism. My mother secondary to a stroke. Visiting them is always emotional for me. My father asks the same questions over and over. My mother cannot speak and at best understands 40% of receptive speech. She doesn’t understand symbolic language either — the part of her brain responsible for language has been destroyed. Her frontal lobe, too, was damaged leaving her with behavioral complications on top of underlying undiagnosed mental illness predating her stroke. As I’m her daughter and not her psychiatrist, I can’t really diagnose what was going on with her, I can only say that she could be emotionally abusive. Those stories I’ll save for my memoir.

Upon returning from our visit, I decided to take on finishing our income taxes. I had completed most of the return on TurboTax. Just had to go through a pile in my inbox that dated back to my mother’s stroke. Seems that’s what I had put on hold. Going through the papers triggered painful memories. As I look at the dates on documents, I recalled what we were going through at those times.

My mother had her stroke one month after my son started at a new private high school due to his health problems and frequent absences. My son still struggles. Honestly, as the parent of a son struggling with multiple complex intertwined health issues, I feel like a failure. I do not have a magic wand. I cannot take away his suffering. I cannot make him get up out of bed. I take him to doctors. I try to get him to eat, or at least to drink.

Sounds like a lot? It is. I rely on my husband. We order take-out. I write, I blog, for I can. It’s something I can do. Something I can control in the midst of so much I cannot control.

Thank you.